For the last 4 days the Biotechnology Innovation Organization (Bio) turned Philadelphia into the center of attraction for everybody being active in Biotech, Pharma and their service providers.
17.000 attendees gathered to get updates on new developments, trends and technologies. But even more important during BIO is the concept of partnering. More than 50.000 partnering meetings were scheduled which is a new record and underlines the significance of this part of the show.
MLM Medical Labs also used the system to reach out to potential new clients, meet partners from running projects and learn about new diagnostic methods. To show a face to all the attendees MLM also exhibited within the BIO.NRW booth in the German Pavilion and therefore joined the 1800 exhibitors from 74 countries. The MLM billboard featured the collaboration with the partners labs Cenetron in Austin, Tx and Teddy Labs in Shanghai and the extensive coverage of the world gained great attention.
Besides all the official partnering meetings social networking is a very important part of all conferences. For the first time MLM co-hosted the NRW Biotech Networking Reception, which took place on the famous Moshulu Ship. Over 220 international guests enjoyed a fabulous night with great live music, perfect weather and an atmosphere to remember. It couldn’t have been any better!